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Know yourself and Know your Rivals: Here's a look at the Japanese pharmaceutical industry
Source:药事纵横 | Author:pro954f45 | Published time: 2018-03-02 | 1330 Views | Share:
       Pharmaceutical market overview in Japan
       Japan is the world's third largest pharmaceutical market, behind China and the US, with total pharmaceutical sales of $78.3 billion (IMS) in 2015. Until 2012, Japan was the world's second largest pharmaceutical market, with a strong pharmaceutical industry base. Like China, Japan has many pharmaceutical companies, some of which have developed rapidly into world famous pharmaceutical companies in the past two decades, while others have died or been acquired in the past two decades.
Global Drug Markets in Major Countries (IMS, 2015)

      Despite the reassessment, Japan remains one of the countries with the lowest use of generic drugs, with prescription volumes chronically below 60 per cent of total prescriptions, compared with less than 40 per cent before 2010. Because Of Japan's "non-acceptance" of generic drugs in the first two decades of 2010, innovative drug companies have gained momentum. Most of the local pharmaceutical giants started their business with "ME TOO" new drugs, and some of them grew rapidly into the top 50 pharmaceutical companies in the world with only one or two best-selling drugs. However, after 2000, THE FDA tightened the approval standards for ME TOO, which greatly hindered the development of Japanese pharmaceutical companies.